We may collect personal information that you voluntarily provide to us when registering for the Service, such as your name, email address, company information, and any other contact or personal information you choose to provide. Additionally, we collect technical data and related information, including but not limited to, data you provide for the purpose of creating custom dashboards.

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include

The information we collect is used to:

• Provide, operate, and maintain our Service
• Improve, personalize, and expand our Service
• Understand and analyze how you use our Service
• Develop new products, services, features, and functionality
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
• Send you emails
• Find and prevent fraud

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

We implement a variety of security measures to maintain the safety of your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

California residents have specific rights regarding their personal information under the California Consumer Privacy Act (CCPA). These rights include the right to request access to the personal information we collect and the right to request that we delete your personal information, subject to certain exceptions.

We reserve the right to make changes to this Privacy Policy at any time. If we make changes, we will post the updated policy on this page and update the policy's effective date. Your continued use of our Service after any changes to this Privacy Policy will constitute your acceptance of such changes.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Reef Metrix LLC
info@reefmetrix.com

This Privacy Policy was created to demonstrate our firm commitment to the privacy of our users. By using the Service provided by Reef Metrix, you consent to the collection and use of information as specified above.